Paid Media Specialist – B2B Lead Generation

Job Overview:

We are looking for an experienced Paid Media Specialist to strategize, execute, and optimize paid advertising campaigns across multiple platforms, including Google Ads, YouTube, Meta (Facebook & Instagram), LinkedIn, and Programmatic channels. The ideal candidate has proven expertise in B2B paid media campaigns focused on lead generation, excels at budget management, and consistently delivers performance-driven outcomes.

Key Responsibilities:

• Develop, execute, and manage comprehensive paid media strategies across platforms (Google Ads, YouTube, Meta, LinkedIn, Programmatic) specifically tailored for B2B lead generation.
• Oversee and optimize programmatic ad buying, ensuring campaigns are well-targeted, cost-effective, and meet KPIs.
• Regularly analyze campaign performance metrics, optimize ad spend allocation, and provide actionable insights for continuous improvement.
• Manage and track paid media budgets, ensuring effective utilization and achieving ROI targets.
• Perform keyword research, audience segmentation, and A/B testing to improve ad relevance and engagement.
• Collaborate closely with content, design, and analytics teams to ensure consistency, accuracy, and alignment with overall marketing objectives.
• Ensure robust tracking and attribution setup for accurate measurement and reporting.
• Regularly report to stakeholders, clearly communicating performance metrics, insights, and recommendations for optimization.

Required Qualifications & Skills:

• 3+ years of experience managing paid media campaigns with a strong focus on B2B lead generation.
• Demonstrated expertise with Google Ads, YouTube, Meta (Facebook & Instagram), LinkedIn, and programmatic advertising.
• Proven experience managing substantial paid media budgets effectively.
• Strong analytical skills, with proficiency in Google Analytics, Google Tag Manager, and other relevant analytics tools.
• Excellent understanding of lead generation tactics, conversion rate optimization, and marketing funnel analysis in B2B contexts.
• Exceptional attention to detail, organizational, and project management skills.
• Strong verbal and written communication skills to clearly articulate insights and recommendations.
• Experience working in collaborative environments, comfortable liaising with cross-functional teams.

Preferred Qualifications:

• Certification in Google Ads, Meta Ads, LinkedIn Ads, or Programmatic platforms.
• Familiarity with CRM systems and integrating ad performance data with CRM analytics.
• Previous experience in sectors such as technology, software, consulting, SaaS, or similar B2B environments.

What We Offer:

• A dynamic, growth-focused working environment.
• Opportunities for career development and skill enhancement.
• A culture that values innovation, transparency, and results.

Application Process:

Interested candidates should submit their resume along with a brief summary of relevant experience and results achieved in managing paid media for B2B lead generation.