UI/UX Designer

Position Overview:
We are seeking a UI/UX Designer with strong marketing design experience to create intuitive, high-performing, and aesthetically appealing web pages and websites. The ideal candidate will be able to combine design creativity with a strong understanding of digital marketing goals, ensuring that the user experience enhances engagement, leads, and conversions.

Key Responsibilities:

• Design visually compelling and conversion-optimized web pages, landing pages, and websites.
• Collaborate with digital marketing teams to translate concepts and wireframes into intuitive, user-friendly web interfaces.
• Develop interactive and responsive designs that deliver seamless experiences across devices (desktop, mobile, and tablet).
• Ensure that designs align with digital marketing strategies, brand guidelines, and project goals.
• Conduct user research and usability testing to gather feedback and iterate designs based on findings.
• Create prototypes, storyboards, and mockups to visualize interactions, workflows, and designs.
• Maintain and refine existing web design assets, ensuring consistent user experience across all digital platforms.
• Use data-driven insights and user feedback to optimize and refine design elements for improved performance and user engagement.
• Stay updated on the latest UI/UX design trends, tools, and technologies to ensure the company’s web presence is cutting-edge.

Required Skills and Qualifications:

• Proven experience as a UI/UX Designer with a strong portfolio showcasing marketing-oriented web designs.
• Proficiency in design and prototyping tools such as Adobe XD, Figma, Sketch, InVision, or similar.
• Strong understanding of user-centered design principles and marketing funnel optimization.
• Experience with responsive design and designing for mobile-first environments.
• Ability to create visually appealing designs that align with both marketing goals and user experience best practices.
• Knowledge of basic HTML/CSS is a plus.
• Experience working in collaborative, fast-paced environments with developers, marketers, and product teams.
• Strong problem-solving skills and attention to detail.
• Excellent communication skills, with the ability to articulate design concepts and reasoning clearly.

Preferred Qualifications:

• Experience in B2B marketing.
• Familiarity with digital marketing principles, SEO, and conversion rate optimization (CRO).
• Experience with A/B testing tools and data-driven design.

Job Type: Full-time