Open Positions

Company Description:

Target Edge is a leading digital marketing agency based in Mumbai. We specialize in providing tailor-made solutions to large B2B companies. Our team of experts combines cutting-edge technology with industry insights to help clients generate leads, improve brand awareness, and increase revenue. With services like SEO, SEM, social media marketing, marketing analytics, and website development, we have a proven track record of helping clients achieve their business goals.

Role Description:

This is a full-time hybrid role for a Technical Content Writer - AI Assisted at Target Edge. The Technical Content Writer will be responsible for web content writing, content strategy development, conducting research, writing, and proofreading. The role also involves leveraging AI tools for content creation and optimization. Some remote work is acceptable, but the role is primarily located in Mumbai.

Key Responsibilities:

➢ Writing diverse content for landing pages, blogs, social media, video scripts, e-books, and online articles.

➢ Collaborating with the marketing team to develop captivating content for marketing and advertising initiatives.

➢ Ensuring impeccable spelling and grammar across different writing styles.

➢ Demonstrating a deep understanding of consumer behavior and motivations for online research.

➢ Staying updated with industry trends to continuously enhance writing skills.

➢ Applying SEO best practices, including keyword placement, to optimize content.

➢ Formatting articles for optimal web presentation.

➢ Utilizing experience in online marketing and lead generation to contribute to content strategy.

Qualifications

➢ Minimum of 2 years of relevant experience in content writing.

➢ Prior experience in Pharma and Lifescience industry is a plus

➢ Strong skills in web content writing, writing, and proofreading

➢ Experience in developing content strategies and conducting research

➢ Familiarity with AI tools for content creation and optimization

➢ Excellent written and verbal communication skills

➢ Ability to work independently and collaboratively

➢ Knowledge of technical concepts and ability to simplify complex information

➢ Experience in the digital marketing industry is a plus

➢ Bachelor's degree in English, Journalism, Communications, or related field

Salary Range:

➢ 5-8 lacs per annum

Eligibility

• An individual who is genuinely passionate about digital marketing and has a strong desire to grow their skills in this field.
• Basic understanding of SEO principles and techniques.
• Excellent analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Effective communication and teamwork are vital in our collaborative work environment. We value interns who can communicate their ideas and work well with others.

Responsibilities:

• Conduct keyword research to guide content creation
• Perform on-page and off-page SEO optimization
• Analyze website performance and implement strategies for improvement
• Monitor and report on SEO metrics such as organic traffic and keyword rankings
• Collaborate with content creators to optimize content for search engines
• Stay up-to-date with the latest SEO trends and best practices

Target Edge is looking for a...

SEO executive who will be responsible for developing optimized web content. The SEO executive's responsibilities will include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user-friendliness.

In this role our new team member will be….

• Conducting on-site and off-site analysis of web SEO competition.
• Leading keyword analysis, research and optimization of content.
• Researching and implementing search engine optimization strategies.
• Researching and analyzing competitor links.
• Recommending ideas to enhance website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Should have the ability to identify, diagnose and devise effective solutions for the root cause of SEO problems.
• Assisting the team using your in depth knowledge about website structure, Technical SEO, keyword analysis, Meta tags, titles, submissions, traffic analysis and rank optimization etc.
• Coordinating with the SEO Manager and clients for various other SEO-related implementations.
• Deep understanding about building organic traffic and improving SERPs.
• Work closely with the Content Department teams. Having content skills is an added benefit.
• To be up-to-date on Google’s latest algorithm changes.
• Ideating and implementing comprehensive strategies to increase website traffic through organic search listings without the possibility of being blacklisted.
• Researching and identifying the URL architecture, page errors, content mistakes, navigational issues, and other factors that can be the cause of impact on the technical performance of a website.
• Work fluently with SEO tools, especially Google Webmaster Tools, Keywords Planner, SEM Rush etc.
• Working on the On-page levels and make the keywords and revenue perform for Clients’ websites.
• Handling client interactions such as phone calls, emails, etc.

We expect the team member to have…

• 1-3 years of experience as an SEO Executive.
• Extensive hands-on experience in the field of SEO.
• Some experience in Client Communication and Coordination.
• In-depth knowledge and expertise of current SEO trends, tools and practices.
• Experience and extensive command in analyzing competitors and websites.
• In depth knowledge of Google Analytics and Webmaster tools.
• B2B SEO experience will be added advantage.
• Knowledge in the area of backlink analysis.
• Good written & verbal communication skills.
• Ability to manage workflow & and prioritise tasks in accordance to tight deadlines.
• Experience in working with tools for backlink analysis, keyword research and site crawling.
• Ability to manage professional relationships both within and outside of an office environment.

Preferred Qualification:

• Bachelor’s Degree.

WordPress developer who will design and implement websites for companies using the WordPress creation tool. They will be responsible for both front-end and back-end development including the implementation of themes and plugins. Their goal will be to create attractive and user-friendly websites according to client specifications.

In this role our new team member will….

⮚ Develop well-designed & structured WordPress-based websites & dynamic portals by understanding the proper flow.

⮚ Understand the client requirements and translate the requirements into a website-specific solution.

⮚ Communicate with the Project Manager and give regular updates about the projects.

⮚ Deliver any kind of web application without fail.

⮚ Make the entire flow with the help of the flowchart, wireframes, etc. as per the client's requirement

⮚ Give regular feedback to the client about the progress of projects.

⮚ Track all the project modules & checking if all the project modules are in their timelines or not.

⮚ Perform all the requirements necessary to support and optimize the website.

⮚ Work well individually or in a group setting, and under pressure and time constraints.

⮚ Contribute to continual improvement by suggesting improvements to a user interface or new technologies.

⮚ Perform troubleshooting steps, if any, in the phase of implementation, customization, and configuration.

⮚ Communicate with the client by email OR on call.

We expect the team member to have…

➢ Strong knowledge of WordPress CMS and Woo Commerce with the ability to do themes and plugin development and customization.

➢ Experience in being able to do customization as per the client's requirement without using plugins.

➢ Experience with existing inbuilt functions of WordPress CMS

➢ Knowledge in CMS security and Optimization (Google Page Speed, GTMetrix, Caching, CDN, GZipetc)

➢ Experience in the integration of API with WordPress.

➢ Experience with HTML to WordPress theme conversion

➢ Experienced in Database technologies like SQL, MySQL, etc.

➢ Good knowledge of Front end technologies like HTML, CSS, and Bootstrap.

➢ Able to do troubleshooting CMS issues

➢ Knowledge of the server environment like windows, Linux, etc for deploying the websites and applications. Knowledge of AWS, Microsoft Azure, and Google Cloud will be an added advantage.

➢ The ability to convert comprehensive layouts and wireframes into WordPress pages

➢ The ability to design and managing the website back-end including database and server integration

➢ The skills to test & assure the quality of the websites and applications to meet the client’s needs.

➢ The ability to handle the projects with the help of available resources.

We would love to hear from you if you also know…

⮚ Open-source terminal emulators like Putty, Bitwise client, Git, etc. will be an added advantage.

⮚ Opencart, Magento, Shopify, core PHP & PHP framework will be an added advantage.

Preferred Qualification:

➢ Passion for web development

What’s cool about this job?

⮚ A fun place to work at

⮚ Infinite learning opportunities

⮚ Healthy and happy working environment

What will you bring V/s What will you get:

⮚ You will bring in the knowledge, we will give you a great work experience

⮚ You will bring in the hard work, we will give you the required recognition

⮚ You will bring in the passion, will we give you the right opportunity

Be a part of the Digital Marketing Revolution! Join us and engage your passionto develop your career.!!

Responsibilities:

⮚ Performing market analysis and research on competition and marketing platforms

⮚ Create, manage and update the database on a daily basis

⮚ Designing and implementing email marketing campaigns end-to-end

⮚ Segmenting email lists based on behaviours like past email engagement, website, and social interactions

⮚ Creating and maintaining email databases

⮚ Assist in managing social media channels (Facebook, Twitter, Instagram, YouTube) and editorial calendar to ensure content is timely, relevant, and engaging

⮚ Prepare weekly updates and reports to track the growth and success rates of campaigns

⮚ Keep up to date and informed on new social media trends and adapt accordingly

⮚ Establish the first set of client communication which includes emails, messages, and telephonic conversations

⮚ Prospecting potential clients via various channels in order to generate leads

⮚ Liaise with the sales team for prospect handover

⮚ Must be able to create required presentations for managers and clients if needed

Required Skills:

⮚ Passionate about marketing

⮚ Strong interpersonal, verbal, and written communication skills

⮚ Must have knowledge of digital marketing

⮚ Bachelor’s degree required and MBA is good-to-have

Perks:

⮚ Certificate, Letter of recommendation, Stipend, 5 days a week

We are seeking a Talent Acquisition Specialist to join our Human Resources department and oversee our full-cycle recruiting by sourcing, identifying, screening, and hiring individuals for various roles in our company.

Responsibilities:

➢ Plan interview and selection procedures, including screening calls, assessments and in-person interviews if possible.

➢ Using standardized screening techniques, assess candidate information including resumes, contact details, portfolios, skills, qualifications, experience and references of potential candidates.

➢ Develop company’s policy for talent benchmarking, talent assessment and interviewing.

➢ Counsel the candidate on corporate benefits, salary, and corporate environment.

➢ Communicate regularly with HR department to get a clear view of company’s hiring needs and available positions within the company.

➢ Proactively seek market intelligence to gain competitive advantage in attraction, assessment and sourcing methodologies.

➢ Source potential candidates through online company career portals, recruitment sites, job boards and other professional networks.

➢ Use various methods to recruit and network with potential candidates including social media platforms, networking events and job fairs.

➢ Conduct preliminary interviews with recruits to gauge interest, personality and salary requirements.

➢ Determine selection criteria, hiring profiles, and job requirements for vacant positions.

Educational Qualifications:

➢ Bachelors or Masters degree in Human Resources Management, IT, Business, or similar relevant field.

➢ Professional Human Resources certification would be preferred.

Work Experience:

➢ Previously proven work experience preferably as a Talent Acquisition Specialist, or similar role for 2 to 5 years.

➢ Knowledge of Applicant Tracking Systems (ATSs).

➢ Experience in using LinkedIn Talent Solutions to proactively source candidates.

Experience:

➢ 2 to 5 years

Education Qualifications:

➢ Bachelors or Masters degree in Human Resources Management, IT, Business, or similar relevant field

Salary: 

➢ To match capabilities

‍Skills:

➢ Familiarity with social media, resume databases and professional networks.

➢ A positive, can do attitude.

➢ Experience working with a diverse team and striving for fairness in hiring all races, genders and ages.

➢ Exceptional ability to screen candidates, compile shortlists and interview candidates.

➢ Ability to attract, engage, and assess best-in-class talents in a highly competitive environment.

‍

‍Primary Function:

➢ Strong Communication Skills

➢ Teamwork Skills

➢ Project management – managing timelines, managing budgets, quality assurance

➢ Digital Marketing – SEO, PPC, Social Media (Organic and Paid), Google Analytics, Facebook Ads Manager, Google Ads, Google Data Studio, Google Analytics

➢ Monitoring and Reporting the campaign’s performance

➢ Business Acumen

Job Duties and Requirements:

➢ Your primary task is to communicate regularly with our clients regarding all projects & their requirements and coordinate within the team for the same

➢ Coordinate marketing projects with business owners and senior-level executives

➢ You are a good team player who understands projects and their priority

➢ You are expected to build rapport and share a great understanding with the clients

➢ You are driven by deadlines and are capable of ensuring that the project deadlines are always maintained

➢ You will be closely working with the operations team and will effectively communicate all information with the client

➢ You are a dynamic personality who is outgoing in nature and is expected to play the role of a brand custodian

➢ Onboarding: Onboarding new clients

➢ Client Communication: Holding regular calls with clients to finalize monthly deliverables and review work completed

➢ Client Reporting: Monitoring, reporting and presenting client performance data to ensure business goals are achieved

➢ Project Management: Managing projects to ensure deliverables are completed on-time and to the right standards

➢ New Tech: Managing the implementation of new marketing technology for clients

➢ Upselling: Identifying and pitching new services to existing clients

➢ Renewals: Client renewals and upselling

➢ Required Skills & Qualification:

The Key Account Manager (Client servicing Manager) will bring the following skills to the workplace:

➢ A background in digital marketing as account management and a proven ability to communicate effectively are key to this role

➢ 3 – 5 years experience in client interaction roles in the digital marketing/advertising industry

➢ Knowledge and experience in the digital marketing environment/digital media are a must

➢ Experience in marketing data analytics and interpretation is required

➢ Has been exposed to the practices of modern B2B and digital marketing

Knowledge of SEO, PPC & Social Media is required:

➢ Strong telephone etiquette and familiarity with B2B emailing is essential

➢ Proficient in spoken and written English

➢ Proficient in MS Word, Excel, and PowerPoint. Must regularly create customized reports for clients

➢ Candidates with familiarity with Google AdWords/Analytics would be given preference

Salary: 

➢ To Match Capabilities

Target Edge, a leading B2B digital marketing firm catering to mid to large enterprises, is seeking a dedicated and knowledgeable Digital Marketing Strategist/Client Success Manager to join our team. At Target Edge, we thrive on ensuring our client's success through tailor-made digital marketing solutions.

Key Responsibilities:

Client Consultation:

➢ Engage with clients on a day-to-day basis to understand and articulate their digital marketing objectives and needs.

➢ Propose tailored digital marketing solutions that align with client objectives and market trends.

Strategic Planning:

➢ Mutually finalize the plan of action for each digital marketing activity with clients.

➢ Allocate work to respective team members, ensuring the right expertise is applied to each task.

Project Management:

➢ Keep a rigorous track of project timelines and deliverables, ensuring deadlines are met and expectations are aligned.

➢ Provide regular updates to clients on project progress, challenges, and successes.

Team Collaboration:

➢ Foster a collaborative environment among team members to ensure seamless execution of digital marketing strategies.

➢ Continuously liaise between clients and internal teams to ensure clarity of objectives and quality of output.

Digital Marketing Expertise:

➢ Stay updated on digital marketing best practices, channels, and emerging technologies to propose innovative solutions to clients.

➢ Provide internal training and insights to team members to foster a culture of continuous learning and expertise.

Qualifications:

➢ Bachelor’s degree in Marketing, Business, or related field. Master’s preferred.

➢ 4+ years of experience in digital marketing with a focus on client-facing roles.

➢ Proven track record of developing and implementing digital marketing strategies that align with client objectives.

➢ Strong knowledge of digital marketing channels including SEO, Paid Search and Display, Website Development, Marketing Automation, and Full Funnel Analytics.

➢ Exceptional communication and presentation skills.

We are seeking a talented Search Engine Marketing (SEM) Manager to join the performance marketing team and help lead acquisition efforts for our B2B Enterprise clients. As the owner of one of most important performance marketing channels, you will have a meaningful impact on the growth of the clients’ business. This role will focus on both the data-to-day campaign management and the long-term strategic planning and forecasting. As the channel expert, you will be the go to person for all things paid search.

‍Minimum Qualification:

➢ Bachelor’s Degree from an accredited college or university.

➢ Strong oral and written communication skills.

➢ In-Depth knowledge of Google Ads & Analytics Platforms.

Preferred Qualifications:

➢ Bachelor’s Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems or Statistics.

➢ In-Depth knowledge of Google Ads & Analytics Platforms.

➢ Must have 3 years experience in B2B SEM / enterprise-level SEM.

➢ Solid understanding of copywriting & web copywriting skills.

➢ Experience leading a team of SEM experts.

Responsibilities:

➢ Understand clients’ business, industry and objectives and strategically run ROI driven campaigns.

➢ Manage media campaigns across channels – specific activities include Paid Search & Display forecasting, strategy, campaign development, execution, optimization, and measurement.

➢ Analyze performance data and provide relevant insights and action plans around keywords, landing pages, ad copy, audiences, bidding algorithms, competition and more.

➢ Relentlessly test new segments, strategies and messaging as well as working with the Web team to coordinate tests for on-site optimizations.

➢ Provide regular channel performance reports and ad hoc reports.

➢ Report key learnings and major takeaways to internal and external stakeholders.

Qualities:

➢ Strong analytical and critical thinking skills. Use data to make intelligent, actionable business decisions.

➢ Senior level, hands on experience executing and optimizing direct response campaigns through keyword footprint, bidding, experience testing, and targeting.

➢ Experience with running A/B split tests, calculating significance, tracking results, summarizing findings, and iterating into new ideas.

➢ Prior team lead experience not necessary but a Plus.

➢ Exhibits accountability for the measurable success of programs.

➢ Passion for technology, marketing and its influence on consumer behavior.

➢ Strong communication, analytical skills and a proven ability to communicate with senior management.

➢ Must be detail-oriented, very organized, a multi-tasker and able to work well under pressure.

➢ Stays up to date on new changes in the industry and actively reads several blogs.

➢ Professional, dependable, solid work ethic.

➢ Self-motivated.

➢ An eye for detail.

➢ Dedication to quality and high level of follow through.

➢ Approaches problem solving proactively and in a professional manner.

➢ Excellent time/project management skills.

➢ Solid analytical skills and ability to make decisions based on data.

➢ Creative problem solving abilities.

➢ Ability to meet deadlines.

➢ Outstanding written communication skills.

Required Skills:

➢ Extensive B2B SEM experience

➢ A degree or equivalent marketing qualification

➢ Strong experience in drive ROI-Driven campaigns

Experience:

➢ 4-5 Years

Front End Developer who will be responsible for building the ‘client-side’ of our web applications. They should be able to translate our company and customer needs into functional and appealing interactive applications.

In this role the new Team Member will….

⮚ Use markup languages like HTML to create user-friendly web pages

⮚ Maintain and improve website

⮚ Optimize applications for maximum speed

⮚ Design mobile-based features

⮚ Collaborate with back-end developers and web designers to improve usability

⮚ Get feedback from, and build solutions for, users and customers

⮚ Write functional requirement documents and guides

⮚ Create quality mockups and prototypes

⮚ Help back-end developers with coding and troubleshooting

⮚ Ensure high-quality graphic standards and brand consistency

⮚ Stay up-to-date on emerging technologies

We expect the Team Member to have:

⮚ Proven work experience as a Front-end developer

⮚ Hands-on experience with markup languages

⮚ Experience with JavaScript, CSS and Query

⮚ Familiarity with browser testing and debugging

⮚ In-depth understanding of the entire web development process (design, development and deployment)

We would love to hear from you if you also know….

⮚ Layout aesthetics

⮚ SEO principles

⮚ Adobe Suite, Photoshop and content management systems

Preferred Qualification:

➢ BSc degree in Computer Science or relevant field

What’s cool about this job:

⮚ A fun place to work at

⮚ A Learning Culture

⮚ Healthy and happy working environment

What will you bring V/s What will you get :

⮚ You will bring in the knowledge, we will give you a great work experience

⮚ You will bring in the hard work, we will give you the required recognition

⮚ You will bring in the passion, will we give you the right opportunity

Be a part of the Digital Marketing Revolution! Join us and engage your passion todevelop your career.!!

A PHP developer who will be responsible for writing server-side web application logic. The developer will usually develop back-end components, connect the application with other (often third-party) webservices, and support the front-end developers by integrating their work with the application. They will often require to develop and integrate plugins for certain popular frameworks.

In this role  our new team member will

➢   Develop well-designed & structured websites and web-based applications by understanding the proper flow.

➢   Understand the client requirements and translate the requirements into website-specific solutions

➢   Regularly communicate with the Project Manager and give regular updates about the projects.

➢   The candidate must be able to deliver any kind of web application without fail.

➢   Candidate must be able to make the entire flow with the help of the flow chart, wireframes, etc. as per the client's requirement

➢   Begiving regular feedback to the client about the progress of projects.

➢   Be tracking of all the project modules & checking if all the project modules are in their timelines or not.

➢   Perform all the requirements necessary to support and optimize the website &applications

➢   Ability to work well individually or in a group setting, and under pressure and time constraints.

➢   Ability to work independently to make end-to-end web applications from scratch upto deployment.

➢   Perform disaster recovery management steps for any kind of web application.

➢   Perform all the security steps in order to avoid any kind of vulnerability / malicious/ hacking of the web application.

➢   Provide ideas to make the user experience web applications.

➢   Closely work with the Front end developers to deliver effective and user-friendly applications, for Web Applications.

➢   Contribute to continual improvement by suggesting improvements to a user interface or new technologies.

➢   Perform troubleshooting steps, if any, in the phase of implementation, customization and configuration.

➢   Communicate with the client by email OR on call.

We expect the team member to

 ➢   Be user-friendly with all team members and able to maintain a friendly environment.

➢   Have experience in PHP technology with one of the frameworks like Codeigniter / Laravel etc.

➢   Have experience in Database technologies like SQL, MySQL, etc.

➢   Have knowledge of the core web vitals.

➢   Have good knowledge of Front end technologies like HTML, CSS, Bootstrap.

➢   Have knowledge of the server environment like windows, Linux, etc for deploying the websites and applications.

➢   Have experience in the integration of API.

➢   Have the skills to test & assure the quality of the websites and applications to meet the client’s needs.

➢   Have security related skills in order to avoid any kind of vulnerability / malicious / hacking of the web applications.

We would love to hear from you if you also know

 ➢   AWS, Microsoft Azure, and Google Cloud

➢   React & Node.js

➢   CMS like WordPress

What’s cool about this job?

⮚     A fun place to work at

⮚     Infinite learning opportunities

⮚     Healthy and happy working environment

What will you bring V/s What will you get:

 ⮚     You will bring in the knowledge, we will give you a great work experience

⮚     You will bring in the hard work, we will give you the required recognition

⮚     You will bring in the passion, we will give you the right opportunity.

Be a part of the Digital Marketing Revolution! Join us and engage your passion to develop your career.!!

We are looking to hire an SEO Manager/ Specialist who has hands-on across all aspects of B2B search engine optimization. This position will work cross-functionally with SEM, SOCIAL and Content teams. Note: The SEO Specialist is a client-facing position.

‍Minimum Qualification:

• Bachelor’s Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems or Statistics
• Extensive B2B SEO experience ( B2B SEO )
• Knowledge of Analytic software ( Data )
• Good understanding of development processes, HTML and other standard code
• Solid understanding of copywriting & web copywriting skills

Preferred Qualifications:

• At least 4 years professional experience in SEO, Digital Marketing and Content.
• Basic understanding of web technologies such as HTML, JavaScript and CSS as well as major CMS.
• Experience of SEO tools such as Screaming Frog, Google Analytics, Search Console, SEMRush and Ahrefs would be desirable.
• They will have a natural curiosity and passion for search technology along with an analytical mindset and have previous experience with B2B enterprises. Google certified or a degree in a related field would be advantageous.

Major Responsibilities as SEO Manager:

• Should handle a team of SEO Executives.
• The SEO manager would be responsible for leading and mentoring the team to drive business goals.
• Developing a detailed project plan and monitor progress while delivering projects on time ensuring quality standards.
• Make decisions about the day-to-day operation of the team members, including management of work assignments by them.
• Primary point of contact for clients.
• Perform and ensure completion of quality review check on outgoing work by the team to ensure quality, accuracy, consistency & performance.
• Brainstorm new and creative SEO growth strategies.
• Review, analyse and send the Weekly & Monthly Reports to the clients & management.
• Ensuring the Monthly POA & Commitments are delivered as per expectation.
• Act as subject matter expert for team members, peers and clients.
• Take the primary responsibility for all the Technical Audits & ensuring that the client website is following all the SEO best practices.
• Communicate team and management on project development, timelines, and results.
• Assign all work assignments, commit the team to the work, manage the quality of the work and drive the people management activities within the team.

Skills:

• 3-5 years previous experience in SEO, Digital marketing.
• Ability to lead a team of multiple SEO executives.
• Experience in managing large enterprise or b2b websites.
• Ability to identify and resolve problems.
• Ability to organize, manage, and prioritize tasks.
• Must have excellent command of spoken and written English.