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Job description

Position: Business Development Intern

Location: Goregaon, Mumbai (On-site)

Duration: 6 Months

Start Date: Immediate

About the Role:

We are looking for a proactive and motivated Business Development Intern to join our team. This role offers hands-on experience in identifying growth opportunities, managing outreach, and supporting business strategy execution.

Key Responsibilities:

● Research and identify new business opportunities

● Assist with outreach initiatives via email, LinkedIn, and other communication

channels

● Support the development of presentations, proposals, and reports

● Follow up with potential leads and help coordinate meetings and communications

Requirements:

● Excellent communication and interpersonal skills

● A proactive mindset with a strong willingness to learn

● Familiarity with Google Workspace tools (Docs, Sheets, Slides, etc.)

● Currently pursuing or recently completed a degree in Marketing or a related discipline

What You’ll Gain:

● Practical experience in business development and sales

● Exposure to real-world business challenges and strategies

● Mentorship and guidance from experienced professionals in the field

About the Role:

We are seeking a results-driven Performance Marketing Executive to manage and optimize paid media campaigns across platforms like Google Ads, LinkedIn Ads, Meta, and other B2B channels. The ideal candidate will have experience in performance marketing for B2B sectors such as pharma, life sciences, biotech, healthcare, or technology.

Key Responsibilities:

• Plan, execute, and optimize B2B paid media campaigns across platforms (Google Ads, LinkedIn Ads, Meta)
• Conduct keyword research and audience targeting to improve campaign relevance and performance
• Create and manage campaigns for lead generation, retargeting, and brand awareness
• Monitor daily performance metrics (CPC, CTR, CPL, ROAS) and provide actionable insights
• Perform A/B testing on ad copies, creatives, and landing pages to maximize conversions
• Assist in setting up and managing conversion tracking and attribution using tools like Google Tag Manager and Google Analytics
• Assist in preparing monthly reports and communicating performance to internal teams and stakeholders
• Stay updated with industry trends, algorithm changes, and platform innovations

Requirements:

• 2+ years of hands-on experience managing B2B paid ad campaigns
• Strong knowledge of Google Ads, LinkedIn Campaign Manager, and analytics platforms
• Experience with lead generation funnels and CRM tools (e.g., HubSpot, Salesforce)
• Solid understanding of B2B buyer journeys and persona targeting
• Proficiency in Excel/Sheets for campaign reporting and analysis
• Analytical mindset with a test-and-learn approach

About the Role:

We are looking for a data-driven and detail-oriented Analytics Executive to join our team. This role requires a strong understanding of B2B digital ecosystems and the ability to translate complex business requirements into measurable data strategies. You will be instrumental in shaping the analytics infrastructure for global businesses, providing end-to-end solutions—from tracking implementation to performance reporting.

Key Responsibilities:

● Develop and execute comprehensive data tracking strategies aligned with client KPIs and business goals. ● Set up and manage analytics tools including Google Tag Manager (GTM), Google Analytics 4 (GA4), Microsoft Clarity, and CRM integrations.

● Implement full-funnel attribution frameworks to accurately reflect the impact of marketing activities across the customer journey.

● Deliver proactive intelligence on campaign performance, highlighting trends, anomalies, and opportunities before they impact business goals.

● Build and maintain dashboards using Looker Studio to deliver meaningful insights across user journeys and customer acquisition funnels.

● Analyze campaign and product performance, measuring core metrics such as ROI and retention.

● Deliver monthly performance reports with actionable insights to optimize decision-making across marketing and product teams.

● Collaborate with internal stakeholders and client teams to ensure seamless tracking and reporting workflows.

Requirements:

● 1–3 years of experience in a data/analytics role, preferably in a B2B or digital agency environment.

● Proficient with GA4, GTM, Looker Studio, and other relevant analytics platforms.

● Strong analytical thinking and problem-solving skills.

● Experience in interpreting data to tell a story and recommend improvements.

● Familiarity with CRM systems and basic marketing metrics is a plus.

Reporting to: Founder/Client Success Head

We're seeking a Digital Marketing Project Manager with a strong understanding of digital marketing (preferably from B2B / Pharma background) to handle strategic coordination and tactical execution for our client engagements. This role requires proactive management of internal and external stakeholders, ensuring clarity, efficiency, and alignment across complex digital marketing projects.

Key Responsibilities:

1. Strategic Coordination & Project Management:

• Act as the central coordinator between internal teams, clients, and external stakeholders, managing campaign execution and timelines.
• Understand strategic objectives clearly, translating them into actionable plans.
• Maintain and monitor project timelines, identify potential delays or bottlenecks proactively, and communicate solutions effectively.

2. Client Engagement:

• Serve as the strategic daily point of contact for key clients, effectively managing expectations, understanding their business context, and building strong client relationships.
• Provide thoughtful recommendations aligned with client’s business objectives and marketing goals.

3. Internal & External Communication:

• Lead and participate in client meetings, ensuring clear agendas, detailed minutes, and defined next steps.
• Communicate requirements clearly to internal teams (creative, technical, analytics), ensuring alignment at all stages.
• Regularly update stakeholders on project status through structured reporting.

4. Content & Quality Assurance:

• Oversee the preparation and finalization of marketing content including landing pages, email sequences, ads, blogs, and sales collateral.
• Conduct quality reviews of campaign deliverables to ensure alignment with client expectations, regulatory guidelines, and TE quality standards.

5. Analytics & Reporting:

• Collaborate with analytics team to clearly define KPIs, ensuring accurate tracking of marketing outcomes.
• Facilitate campaign measurement setup (UTM tracking, Google Analytics, CRM integration, marketing automation tools).
• Produce insightful performance reports to drive continuous improvement and strategy adjustment

6. Client Relationship Management:

• Foster strong client relationships through proactive communication, responsiveness, and strategic guidance.
• Understand client pain points and proactively suggest solutions to drive client success.

Qualifications & Experience:

• Bachelor’s degree or higher in Marketing, Business, Communications, or related field.
• Minimum 4-6 years of experience in Digital Marketing Project Management, ideally in a B2B or Pharma environment.
• Experience with digital marketing campaigns, including paid media, content marketing, and analytics.
• Proven experience managing projects involving cross-functional teams.

Required Skills:

• Strong strategic thinking and analytical capabilities.
• Excellent verbal, written, and interpersonal communication.
• Familiarity with digital marketing platforms (LinkedIn Ads, Programmatic advertising, CRM tools, Google Analytics, Marketo or similar).
• Experience with pharmaceutical marketing is a plus.
• Attention to detail and strong organizational skills.

Ideal Candidate Profile:

• Someone proactive, organized, and detail-oriented with 3-5 years of relevant experience.
• Comfortable coordinating and influencing without direct authority, driving projects to completion through collaboration.
• Prior experience in Pharma/B2B healthcare marketing preferred but not required.

Benefits:

• Competitive salary, commensurate with experience.
• Growth-focused, collaborative work environment.
• Opportunities for professional development in strategic digital marketing.

Job Overview:

We are looking for an experienced Paid Media Specialist to strategize, execute, and optimize paid advertising campaigns across multiple platforms, including Google Ads, YouTube, Meta (Facebook & Instagram), LinkedIn, and Programmatic channels. The ideal candidate has proven expertise in B2B paid media campaigns focused on lead generation, excels at budget management, and consistently delivers performance-driven outcomes.

Key Responsibilities:

• Develop, execute, and manage comprehensive paid media strategies across platforms (Google Ads, YouTube, Meta, LinkedIn, Programmatic) specifically tailored for B2B lead generation.
• Oversee and optimize programmatic ad buying, ensuring campaigns are well-targeted, cost-effective, and meet KPIs.
• Regularly analyze campaign performance metrics, optimize ad spend allocation, and provide actionable insights for continuous improvement.
• Manage and track paid media budgets, ensuring effective utilization and achieving ROI targets.
• Perform keyword research, audience segmentation, and A/B testing to improve ad relevance and engagement.
• Collaborate closely with content, design, and analytics teams to ensure consistency, accuracy, and alignment with overall marketing objectives.
• Ensure robust tracking and attribution setup for accurate measurement and reporting.
• Regularly report to stakeholders, clearly communicating performance metrics, insights, and recommendations for optimization.

Required Qualifications & Skills:

• 3+ years of experience managing paid media campaigns with a strong focus on B2B lead generation.
• Demonstrated expertise with Google Ads, YouTube, Meta (Facebook & Instagram), LinkedIn, and programmatic advertising.
• Proven experience managing substantial paid media budgets effectively.
• Strong analytical skills, with proficiency in Google Analytics, Google Tag Manager, and other relevant analytics tools.
• Excellent understanding of lead generation tactics, conversion rate optimization, and marketing funnel analysis in B2B contexts.
• Exceptional attention to detail, organizational, and project management skills.
• Strong verbal and written communication skills to clearly articulate insights and recommendations.
• Experience working in collaborative environments, comfortable liaising with cross-functional teams.

Preferred Qualifications:

• Certification in Google Ads, Meta Ads, LinkedIn Ads, or Programmatic platforms.
• Familiarity with CRM systems and integrating ad performance data with CRM analytics.
• Previous experience in sectors such as technology, software, consulting, SaaS, or similar B2B environments.

What We Offer:

• A dynamic, growth-focused working environment.
• Opportunities for career development and skill enhancement.
• A culture that values innovation, transparency, and results.

Application Process:

Interested candidates should submit their resume along with a brief summary of relevant experience and results achieved in managing paid media for B2B lead generation.

Position Overview:

We are seeking a UI/UX Designer with strong marketing design experience to create intuitive, high-performing, and aesthetically appealing web pages and websites. The ideal candidate will be able to combine design creativity with a strong understanding of digital marketing goals, ensuring that the user experience enhances engagement, leads, and conversions.

Key Responsibilities:

• Design visually compelling and conversion-optimized web pages, landing pages, and websites.
• Collaborate with digital marketing teams to translate concepts and wireframes into intuitive, user-friendly web interfaces.
• Develop interactive and responsive designs that deliver seamless experiences across devices (desktop, mobile, and tablet).
• Ensure that designs align with digital marketing strategies, brand guidelines, and project goals.
• Conduct user research and usability testing to gather feedback and iterate designs based on findings.
• Create prototypes, storyboards, and mockups to visualize interactions, workflows, and designs.
• Maintain and refine existing web design assets, ensuring consistent user experience across all digital platforms.
• Use data-driven insights and user feedback to optimize and refine design elements for improved performance and user engagement.
• Stay updated on the latest UI/UX design trends, tools, and technologies to ensure the company's web presence is cutting-edge.

Required Skills and Qualifications:

• Proven experience as a UI/UX Designer with a strong portfolio showcasing marketing-oriented web designs.
• Proficiency in design and prototyping tools such as Adobe XD, Figma, Sketch, InVision, or similar.
• Strong understanding of user-centered design principles and marketing funnel optimization.
• Experience with responsive design and designing for mobile-first environments.
• Ability to create visually appealing designs that align with both marketing goals and user experience best practices.
• Knowledge of basic HTML/CSS is a plus.
• Experience working in collaborative, fast-paced environments with developers, marketers, and product teams.
• Strong problem-solving skills and attention to detail.
• Excellent communication skills, with the ability to articulate design concepts and reasoning clearly.

Preferred Qualifications:

• Experience in B2B marketing.
• Familiarity with digital marketing principles, SEO, and conversion rate optimization (CRO).
• Experience with A/B testing tools and data-driven design.

Company Description:

Target Edge is a leading digital marketing agency based in Mumbai. We specialize in providing tailor-made solutions to large B2B companies. Our team of experts combines cutting-edge technology with industry insights to help clients generate leads, improve brand awareness, and increase revenue. With services like SEO, SEM, social media marketing, marketing analytics, and website development, we have a proven track record of helping clients achieve their business goals.

Role Description:

This is a full-time hybrid role for a Technical Content Writer - AI Assisted at Target Edge. The Technical Content Writer will be responsible for web content writing, content strategy development, conducting research, writing, and proofreading. The role also involves leveraging AI tools for content creation and optimization. Some remote work is acceptable, but the role is primarily located in Mumbai.

Key Responsibilities:

• Writing diverse content for landing pages, blogs, social media, video scripts, e-books, and online articles.
• Collaborating with the marketing team to develop captivating content for marketing and advertising initiatives.
• Ensuring impeccable spelling and grammar across different writing styles.
• Demonstrating a deep understanding of consumer behavior and motivations for online research.
• Staying updated with industry trends to continuously enhance writing skills.
• Applying SEO best practices, including keyword placement, to optimize content.
• Formatting articles for optimal web presentation.
• Utilizing experience in online marketing and lead generation to contribute to content strategy.

Qualifications

• Minimum of 2 years of relevant experience in content writing.
• Prior experience in Pharma and Lifescience industry is a plus
• Strong skills in web content writing, writing, and proofreading
• Experience in developing content strategies and conducting research
• Familiarity with AI tools for content creation and optimization
• Excellent written and verbal communication skills
• Ability to work independently and collaboratively
• Knowledge of technical concepts and ability to simplify complex information
• Knowledge of technical concepts and ability to simplify complex information
• Experience in the digital marketing industry is a plus
• Bachelor's degree in English, Journalism, Communications, or related field

Salary Range:

• 5-8 lacs per annum

Eligibility

• An individual who is genuinely passionate about digital marketing and has a strong desire to grow their skills in this field.
• Basic understanding of SEO principles and techniques.
• Excellent analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Effective communication and teamwork are vital in our collaborative work environment. We value interns who can communicate their ideas and work well with others.

Responsibilities:

• Conduct keyword research to guide content creation
• Perform on-page and off-page SEO optimization
• Analyze website performance and implement strategies for improvement
• Monitor and report on SEO metrics such as organic traffic and keyword rankings
• Collaborate with content creators to optimize content for search engines
• Stay up-to-date with the latest SEO trends and best practices

Target Edge is looking for a...

SEO executive who will be responsible for developing optimized web content. The SEO executive's responsibilities will include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user-friendliness.

In this role our new team member will be….

• Conducting on-site and off-site analysis of web SEO competition.
• Leading keyword analysis, research and optimization of content.
• Researching and implementing search engine optimization strategies.
• Researching and analyzing competitor links.
• Recommending ideas to enhance website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Should have the ability to identify, diagnose and devise effective solutions for the root cause of SEO problems.
• Assisting the team using your in depth knowledge about website structure, Technical SEO, keyword analysis, Meta tags, titles, submissions, traffic analysis and rank optimization etc.
• Coordinating with the SEO Manager and clients for various other SEO-related implementations.
• Deep understanding about building organic traffic and improving SERPs.
• Work closely with the Content Department teams. Having content skills is an added benefit.
• To be up-to-date on Google’s latest algorithm changes.
• Ideating and implementing comprehensive strategies to increase website traffic through organic search listings without the possibility of being blacklisted.
• Researching and identifying the URL architecture, page errors, content mistakes, navigational issues, and other factors that can be the cause of impact on the technical performance of a website.
• Work fluently with SEO tools, especially Google Webmaster Tools, Keywords Planner, SEM Rush etc.
• Working on the On-page levels and make the keywords and revenue perform for Clients’ websites.
• Handling client interactions such as phone calls, emails, etc.

We expect the team member to have…

• 1-3 years of experience as an SEO Executive.
• Extensive hands-on experience in the field of SEO.
• Some experience in Client Communication and Coordination.
• In-depth knowledge and expertise of current SEO trends, tools and practices.
• Experience and extensive command in analyzing competitors and websites.
• In depth knowledge of Google Analytics and Webmaster tools.
• B2B SEO experience will be added advantage.
• Knowledge in the area of backlink analysis.
• Good written & verbal communication skills.
• Ability to manage workflow & and prioritise tasks in accordance to tight deadlines.
• Experience in working with tools for backlink analysis, keyword research and site crawling.
• Ability to manage professional relationships both within and outside of an office environment.

Preferred Qualification:

• Bachelor’s Degree.

WordPress developer who will design and implement websites for companies using the WordPress creation tool. They will be responsible for both front-end and back-end development including the implementation of themes and plugins. Their goal will be to create attractive and user-friendly websites according to client specifications.

In this role our new team member will….

• Develop well-designed & structured WordPress-based websites & dynamic portals by understanding the proper flow.
• Understand the client requirements and translate the requirements into a website-specific solution.
• Communicate with the Project Manager and give regular updates about the projects.
• Deliver any kind of web application without fail.
• Make the entire flow with the help of the flowchart, wireframes, etc. as per the client's requirement
• Give regular feedback to the client about the progress of projects.
• Track all the project modules & checking if all the project modules are in their timelines or not.
• Perform all the requirements necessary to support and optimize the website.
• Work well individually or in a group setting, and under pressure and time constraints.
• Contribute to continual improvement by suggesting improvements to a user interface or new technologies.
• Contribute to continual improvement by suggesting improvements to a user interface or new technologies.
• Perform troubleshooting steps, if any, in the phase of implementation, customization, and configuration.
• Work well individually or in a group setting, and under pressure and time constraints.
• Contribute to continual improvement by suggesting improvements to a user interface or new technologies.
• Perform troubleshooting steps, if any, in the phase of implementation, customization, and configuration.
• Communicate with the client by email OR on call.

We expect the team member to have…

• Strong knowledge of WordPress CMS and Woo Commerce with the ability to do themes and plugin development and customization.
• Experience in being able to do customization as per the client's requirement without using plugins.
• Experience with existing inbuilt functions of WordPress CMS
• Knowledge in CMS security and Optimization (Google Page Speed, GTMetrix, Caching, CDN, GZipetc)
• Experience in the integration of API with WordPress.
• Experience with HTML to WordPress theme conversion
• Experienced in Database technologies like SQL, MySQL, etc.
• Good knowledge of Front end technologies like HTML, CSS, and Bootstrap.
• Able to do troubleshooting CMS issues
• Knowledge of the server environment like windows, Linux, etc for deploying the websites and applications. Knowledge of AWS, Microsoft Azure, and Google Cloud will be an added advantage.
• The ability to convert comprehensive layouts and wireframes into WordPress pages
• The ability to design and managing the website back-end including database and server integration
• The skills to test & assure the quality of the websites and applications to meet the client’s needs.
• The ability to handle the projects with the help of available resources.

We would love to hear from you if you also know…

• Open-source terminal emulators like Putty, Bitwise client, Git, etc. will be an added advantage.
• Opencart, Magento, Shopify, core PHP & PHP framework will be an added advantage.

Preferred Qualification:

• Passion for web development

What’s cool about this job?

• A fun place to work at
• Infinite learning opportunities
• Healthy and happy working environment

What will you bring V/s What will you get:

• You will bring in the knowledge, we will give you a great work experience
• You will bring in the hard work, we will give you the required recognition
• You will bring in the passion, will we give you the right opportunity

Be a part of the Digital Marketing Revolution! Join us and engage your passionto develop your career.!!

Responsibilities:

• Performing market analysis and research on competition and marketing platforms
• Create, manage and update the database on a daily basis
• Designing and implementing email marketing campaigns end-to-end
• Segmenting email lists based on behaviours like past email engagement, website, and social interactions
• Creating and maintaining email databases
• Assist in managing social media channels (Facebook, Twitter, Instagram, YouTube) and editorial calendar to ensure content is timely, relevant, and engaging
• Prepare weekly updates and reports to track the growth and success rates of campaigns
• Keep up to date and informed on new social media trends and adapt accordingly
• Establish the first set of client communication which includes emails, messages, and telephonic conversations
• Prospecting potential clients via various channels in order to generate leads
• Liaise with the sales team for prospect handover
• Must be able to create required presentations for managers and clients if needed

Required Skills:

• Passionate about marketing
• Strong interpersonal, verbal, and written communication skills
• Must have knowledge of digital marketing
• Bachelor’s degree required and MBA is good-to-have

Perks:

• Certificate, Letter of recommendation, Stipend, 5 days a week

We are seeking a Talent Acquisition Specialist to join our Human Resources department and oversee our full-cycle recruiting by sourcing, identifying, screening, and hiring individuals for various roles in our company.

Responsibilities:

• Plan interview and selection procedures, including screening calls, assessments and in-person interviews if possible.
• Using standardized screening techniques, assess candidate information including resumes, contact details, portfolios, skills, qualifications, experience and references of potential candidates.
• Develop company’s policy for talent benchmarking, talent assessment and interviewing.
• Counsel the candidate on corporate benefits, salary, and corporate environment.
• Communicate regularly with HR department to get a clear view of company’s hiring needs and available positions within the company.
• Proactively seek market intelligence to gain competitive advantage in attraction, assessment and sourcing methodologies.
• Source potential candidates through online company career portals, recruitment sites, job boards and other professional networks.
• Use various methods to recruit and network with potential candidates including social media platforms, networking events and job fairs.
• Conduct preliminary interviews with recruits to gauge interest, personality and salary requirements.
• Determine selection criteria, hiring profiles, and job requirements for vacant positions.

Educational Qualifications:

• Bachelors or Masters degree in Human Resources Management, IT, Business, or similar relevant field.
• Professional Human Resources certification would be preferred.

Work Experience:

• Previously proven work experience preferably as a Talent Acquisition Specialist, or similar role for 2 to 5 years.
• Knowledge of Applicant Tracking Systems (ATSs).
• Experience in using LinkedIn Talent Solutions to proactively source candidates.

Experience:

• 2 to 5 years

Education Qualifications:

• Bachelors or Masters degree in Human Resources Management, IT, Business, or similar relevant field

Salary: 

• To match capabilities

‍Skills:

• Familiarity with social media, resume databases and professional networks.
• A positive, can do attitude.
• Experience working with a diverse team and striving for fairness in hiring all races, genders and ages.
• Exceptional ability to screen candidates, compile shortlists and interview candidates.
• Ability to attract, engage, and assess best-in-class talents in a highly competitive environment.

‍

‍Primary Function:

• Strong Communication Skills
• Teamwork Skills
• Project management – managing timelines, managing budgets, quality assurance
• Digital Marketing – SEO, PPC, Social Media (Organic and Paid), Google Analytics, Facebook Ads Manager, Google Ads, Google Data Studio, Google Analytics
• Monitoring and Reporting the campaign’s performance
• Business Acumen

Job Duties and Requirements:

• Your primary task is to communicate regularly with our clients regarding all projects & their requirements and coordinate within the team for the same
• Coordinate marketing projects with business owners and senior-level executives
• You are a good team player who understands projects and their priority
• You are expected to build rapport and share a great understanding with the clients
• You are driven by deadlines and are capable of ensuring that the project deadlines are always maintained
• You will be closely working with the operations team and will effectively communicate all information with the client
• You are a dynamic personality who is outgoing in nature and is expected to play the role of a brand custodian
• Onboarding: Onboarding new clients
• Client Communication: Holding regular calls with clients to finalize monthly deliverables and review work completed
• Client Reporting: Monitoring, reporting and presenting client performance data to ensure business goals are achieved
• Project Management: Managing projects to ensure deliverables are completed on-time and to the right standards
• New Tech: Managing the implementation of new marketing technology for clients
• Upselling: Identifying and pitching new services to existing clients
• Renewals: Client renewals and upselling

Required Skills & Qualification:

The Key Account Manager (Client servicing Manager) will bring the following skills to the workplace:

• A background in digital marketing as account management and a proven ability to communicate effectively are key to this role
• 3 – 5 years experience in client interaction roles in the digital marketing/advertising industry
• Knowledge and experience in the digital marketing environment/digital media are a must
• Experience in marketing data analytics and interpretation is required
• Has been exposed to the practices of modern B2B and digital marketing

Knowledge of SEO, PPC & Social Media is required:

• Strong telephone etiquette and familiarity with B2B emailing is essential
• Proficient in spoken and written English
• Proficient in MS Word, Excel, and PowerPoint. Must regularly create customized reports for clients
• Candidates with familiarity with Google AdWords/Analytics would be given preference

Salary: 

• To Match Capabilities

Target Edge, a leading B2B digital marketing firm catering to mid to large enterprises, is seeking a dedicated and knowledgeable Digital Marketing Strategist/Client Success Manager to join our team. At Target Edge, we thrive on ensuring our client's success through tailor-made digital marketing solutions.

Key Responsibilities:

Client Consultation:

• Engage with clients on a day-to-day basis to understand and articulate their digital marketing objectives and needs.
• Propose tailored digital marketing solutions that align with client objectives and market trends.

Strategic Planning:

• Mutually finalize the plan of action for each digital marketing activity with clients.
• Allocate work to respective team members, ensuring the right expertise is applied to each task.

Project Management:

• Keep a rigorous track of project timelines and deliverables, ensuring deadlines are met and expectations are aligned.
• Provide regular updates to clients on project progress, challenges, and successes.

Team Collaboration:

• Foster a collaborative environment among team members to ensure seamless execution of digital marketing strategies.
• Continuously liaise between clients and internal teams to ensure clarity of objectives and quality of output.

Digital Marketing Expertise:

• Stay updated on digital marketing best practices, channels, and emerging technologies to propose innovative solutions to clients.
• Provide internal training and insights to team members to foster a culture of continuous learning and expertise.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field. Master’s preferred.
• 4+ years of experience in digital marketing with a focus on client-facing roles.
• Proven track record of developing and implementing digital marketing strategies that align with client objectives.
• Strong knowledge of digital marketing channels including SEO, Paid Search and Display, Website Development, Marketing Automation, and Full Funnel Analytics.
• Exceptional communication and presentation skills.

We are seeking a talented Search Engine Marketing (SEM) Manager to join the performance marketing team and help lead acquisition efforts for our B2B Enterprise clients. As the owner of one of most important performance marketing channels, you will have a meaningful impact on the growth of the clients’ business. This role will focus on both the data-to-day campaign management and the long-term strategic planning and forecasting. As the channel expert, you will be the go to person for all things paid search.

‍Minimum Qualification:

• Bachelor’s Degree from an accredited college or university.
• Strong oral and written communication skills.
• In-Depth knowledge of Google Ads & Analytics Platforms.

Preferred Qualifications:

• Bachelor’s Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems or Statistics.
• In-Depth knowledge of Google Ads & Analytics Platforms.
• Must have 3 years experience in B2B SEM / enterprise-level SEM.
• Solid understanding of copywriting & web copywriting skills.
• Experience leading a team of SEM experts.

Responsibilities:

• Understand clients’ business, industry and objectives and strategically run ROI driven campaigns.
• Manage media campaigns across channels – specific activities include Paid Search & Display forecasting, strategy, campaign development, execution, optimization, and measurement.
• Analyze performance data and provide relevant insights and action plans around keywords, landing pages, ad copy, audiences, bidding algorithms, competition and more.
• Relentlessly test new segments, strategies and messaging as well as working with the Web team to coordinate tests for on-site optimizations.
• Provide regular channel performance reports and ad hoc reports.
• Report key learnings and major takeaways to internal and external stakeholders.

Qualities:

• Strong analytical and critical thinking skills. Use data to make intelligent, actionable business decisions.
• Senior level, hands on experience executing and optimizing direct response campaigns through keyword footprint, bidding, experience testing, and targeting.
• Experience with running A/B split tests, calculating significance, tracking results, summarizing findings, and iterating into new ideas.
• Prior team lead experience not necessary but a Plus.
• Exhibits accountability for the measurable success of programs.
• Passion for technology, marketing and its influence on consumer behavior.
• Strong communication, analytical skills and a proven ability to communicate with senior management.
• Must be detail-oriented, very organized, a multi-tasker and able to work well under pressure.
• Stays up to date on new changes in the industry and actively reads several blogs.
• Professional, dependable, solid work ethic.
• Self-motivated.
• An eye for detail.
• Dedication to quality and high level of follow through.
• Approaches problem solving proactively and in a professional manner.
• Excellent time/project management skills.
• Solid analytical skills and ability to make decisions based on data.
• Creative problem solving abilities.
• Ability to meet deadlines.
• Outstanding written communication skills.

Required Skills:

• Extensive B2B SEM experience
• A degree or equivalent marketing qualification
• Strong experience in drive ROI-Driven campaigns

Experience:

• 4-5 Years